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Simply Writing

Words make things happen.
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Simply Writing 
 

Simply Writing

You want a writer to make your life easier.


 

You need a writer who is a team player and can direct the power of words for the good of your company. A good freelance writer is an active listener with meticulous attention to detail and excellent interpersonal skills. Your freelance writer of choice should be intellectually curious with strong research skills and the ability to interpret information. You want a professional writer that meets deadlines, is responsible and reliable, and is concerned with your budget as you are. All of my clients added one more person who cared about what happened to their businesses when I was made the freelance writer of choice.

Although I am employed full-time, I'm always interested in helping you tell your story and grow your business. Words make things happen and I can provide the right words
to connect you with your clients
and customers.

Below are brief descriptions of my organizational communication jobs.
Click on the Client tab to the left for
an overview of my freelance clients.

 
Senior Copywriter, Marcom, Hallmark Cards, Inc., Kansas City

(2001 – present)

• Develop product/program and collateral material selling tools for wholesale sales from the sales force to Hallmark retailers for all channels including specialty, mass, Walmart as well as independent pharmacy
and chain drug.

 

• Write and format all copy and direct all aspects of editorial from concept to production, throughout the
entire catalog development process; projects include new product/program launches, cause-related marketing/integrated marketing programs, trade show materials and merchandising/retail environment
programs for specialty and mass channel retailers.

• Collaborate with designers to brainstorm and develop high-quality communication solutions, ensuring synergy between copy and graphic design; partner with designers and project coordinators to provide leadership and selling tool development support to business unit partners.

• Developed processes with team to ensure successful roll-out of software transition from Quark to InDesign CS3—full implementation was achieved 7 months ahead of departmental goal; took charge of new responsibilities, challenges and additional assignments after company-wide reorganization; and was selected to serve on Mass Customer division’s Living the Brand campaign committee.

 

 

Manager, Editorial & Communication Services, Litton, Beverly Hills, CA
(1983 – 1986)

Wrote annual and quarterly financial reports on subjects covering advanced electronic products and programs in the defense, industrial automation and geophysical markets for Litton, a Fortune 100 company which was acquired by Northrop Grumman Corporation in 2001. Supervised photo sessions for the reports as well as managed publication production and printing. Managed development, introduction and compliance for new corporate identity program, which included writing and producing corporate identity manuals. Wrote and produced brochures, booklets, and slide and video presentations. Wrote executive speeches. Produced videotape, “Putting Technology to Work.”

Manager, Development Publications, Pepperdine University, Malibu, CA
(1980 – 1983)


Determined editorial content, researched, wrote, edited and directed production
of Pepperdine People, an alumni/development magazine and Alumni Voice, a newspaper. Wrote copy for brochures, program biographies and presenting speeches. Consulted with other university departments on publications, including editing symposium presentations for the book, The Computer Challenge.